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Will fans pay? Reznor opens books on ‘Net music experiment
Radiohead isn’t talking numbers, but Trent Reznor is. After producing Saul Williams’ The Inevitable Rise and Liberation of Niggy Tardust and offering it to fans online, Reznor yesterday laid out the numbers from his experiment. Saying that it’s easy for artists to know “what NOT to do these days, but less obvious to know what’s right,” Reznor found that 18.3 percent of users who grabbed the album paid $5 for it; the rest paid nothing. Is this what success looks like?
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